You are currently viewing 22 Social Media Monitoring Tools To Track Brand Mentions In 2023

22 Social Media Monitoring Tools To Track Brand Mentions In 2023

Monitoring your social media and the particular online discussions taking place has many advantages. You’re better off using social media monitoring tools in the quick-paced digital world than attempting to handle duties directly. Manual social media monitoring can rapidly become inaccurate, making it likely that you will overlook essential information.

Meaning of Social Media monitoring

Social media monitoring involves using tools to listen to millions of online discussions to discover what is being said about a specific company, problem, person, or product and identify chances. It is a method for keeping an eye on the web. It is locating and figuring out what is being said online and on various social media platforms about a person, business, or product. It is an algorithm-based tool that crawls websites.

Importance of Social Media monitoring

Monitoring Social Media entails keeping track of online brand references and reacting to them as necessary. Before a message goes viral for the wrong reasons, monitoring maintains your company on top of notes. They also assist you in locating potential influencers and preserving a good company picture with customers. Convenience is the key benefit of Social Media Monitoring Tools.

22 Best Social Media monitoring tools that are worth considering

  1. KeyHole

KeyHole is under the social media monitoring tools (data reporting) that collect real-time and archived data and display it intuitively with the help of diagrams, tables, and different aggregation techniques. It enables marketers to assess, enhance, and document the effect of their social media efforts. Its social media analytics, influencer monitoring, and social listening tools assist marketers in honing their social media strategies and demonstrating their value to clients and coworkers.

  1. Brandwatch

Brandwatch is a social media analysis tool that monitors billions of daily online discussions, including blogs, news, forums, videos, tweets, reviews, images, and Facebook, and allows brands and businesses to understand customer insights, trends, influencers, and brand opinion.

  1. info

A market intelligence and social media tracking tool called gathers information about its users from social media platforms, online news sources, blogs, message boards, forums, and photo/video sharing websites. This tool, like Keyhole and Brandwatch, allows you to view your percentage of opinion on social media. That is the ratio of references of your company to your competitor.

  1. Digimind

The leader in social media monitoring, market intelligence and competitive intelligence products is Digimind. It is one of the top social media monitoring tools. It is a potent medium for market data and social listening. This straightforward social media tracking application assists in turning your data into valuable insights. Brand image surveillance, competitive analysis, customer insights, trend tracking, campaign analysis, and other features are included.

  1. Google Alerts

Google Alerts is incredibly helpful if you’re searching for a straightforward tracking option. It explores the internet and notifies you whenever your name or item is referenced. You can select the languages you want to receive notifications in and the sources from which you wish to receive alerts, such as blogs, news websites, or communities.

  1. Hootsuite

Hootsuite is more than just a tool; it keeps tabs on pertinent social media discussions and offers relevant insights. You can evaluate your social media outcomes and compare them to those of rivals; this can help identify themes and trends and improve your social media tactics.

  1. Meltwater

Meltwater’s complete media tracking and analysis captures more information and discussions than any other company in the sector across online news, social media, print, radio, and audio.

  1. Mentionlytics

A robust and user-friendly online and social media monitoring utility is Mentionlytics. It offers consumer insights by locating mentions across all web and social media sources based on user-defined keywords, such as a business name, product, competitor, or subject.

  1. Sprinklr

Sprinklr enables you to integrate social media into all owned digital domains to maximize interaction and fuel sales pipelines. On a single, integrated platform, it transforms the real-time voice of the consumer data into valuable insights you can spread throughout your company to spur innovation.

  1. Mention

Mentions of your company, merchandise, market, or advertising efforts can be tracked with the help of the tool Mention. This keeps you abreast of essential discussions involving your company, enabling you to participate when they are most vital.

  1. NetBase

The next-generation market and consumer data tool, NetBase, provides relevant insights to disclose business patterns, engage with customers, and comprehend the dynamics of rivals and the market.

  1. Reputation

Reputation covers everything for you, including posting on social media and tracking. With its Listen feature, Nuvi is a robust user experience management tool that lets you watch more than hashtags. You can track keywords, URLs, subjects, social media names, and more with its assistance.

  1. SharedCount

SharedCount keeps tabs on trending material in your sector. Enter a URL into the utility to see how many shares the material has received.

  1. Brand24

Brand24 is an easy-to-use but one of the most reliable social media monitoring tools. Numerous businesses use Brand24 to find and examine internet discussions about their brands, goods, and rivals.

  1. Talkwalker

Talkwalker concentrates on monitoring a brand’s online image and sentiment across online, social, print, TV, and radio. Actionable observations and competitive measures are produced by the tool.

  1. Awario

It is a social monitoring tool that gives companies access to information about their consumers, the market, and rivals that is important to their operations. Awario began as a small side endeavor that evolved into SEO PowerSuite, another item produced by the same business.

  1. ZoomSphere

A planner, task manager, social media metrics, analysis and comparison, Facebook leads manager, and mentions tracking are all included in ZoomSphere, an all-in-one social monitoring utility. More than 150 distinct metrics for all the leading social networks are provided by the tool. It also offers competition research to determine how you stack up against your rivals.

  1. Sprout Social

It is a cloud-based social media management system that works with companies of all kinds and aids in managing their marketing activities and public interactions. Automated publishing, conversation monitoring, social content management, social media metrics, and more are essential features.

  1. Iconosquare Platform-Specific Tools

Iconosquare is a tool for Facebook and Instagram social media administration, statistics, and scheduling. Once it is set up, using it is simple. Allows you to schedule giveaway submissions and monitor specific feeds and keywords.

  1. FollowerWonk (Twitter)

To help you assess whether or not you are gaining or losing followers each day, FollowerWonk will give you a comprehensive graph that displays your total daily gain in followers and your daily loss of followers. This graph will also show you your daily “net change” in followers.

  1. Audiense Connect (Twitter)

You can get in-depth knowledge about your Twitter followers using this Audiense application. A social analytics tool is also available from Audiense. The Connect tool does a great job of assisting you in better understanding your audience, from helping you create your own unique Twitter DM robots to monitoring your success on the platform.

  1. Tailwind (Pinterest and Instagram)

It is one of Instagram’s best social media organizing tools, and Pinterest is called Tailwind. You can use it to schedule articles, find content ideas, keep an eye on conversations, expand your reach, and evaluate your success on Pinterest and Instagram.


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