The basic idea behind a normal Ecommerce UX design is to go inside your end user’s brain and find out what would give them a direct, rational, and delightful purchasing experience.
What is meant by Ecommerce UX?
The term “user experience” refers to all aspects of an end-users engagement with a company, its services, and its products. The user experience of buying on a website is called Ecommerce UX. Every touch point influences how a user perceives your brand, website, and product or service. People form an impression of how easy, helpful, and effective your ecommerce experience is the instant they land on your site or app.
A great Ecommerce UX = more sales + satisfied customers.
Ecommerce UX design should constantly strive to provide a customer-centric experience. A customer-centric experience entails considering the customer’s requirements and concerns and designing an experience around them. Because every client is unique, you should develop a flexible user experience that adjusts to the user’s demands. And, if you want to take things a step further, consider using automation.
7 Ecommerce UX design practices
- Instead of creating websites, create sales funnels
Some visually appealing websites might be the least effective at converting visitors. That’s a big assertion, but it’s not without merit. If you focus on building a stunning website but ignore the buyer’s journey (i.e., the sales funnel), you’ll wind up with a website that looks great but has low conversion rates. Every page should have a function to move clients through the sales funnel, and you should always think about how the customer will act on each page.
- Users should not be forced to register
Allowing consumers to checkout as guests are one of the most significant Ecommerce UX improvements you can make to your checkout experience. Forcing users to create an account adds extra burden to the purchase process. As a result, users are less likely to finish their purchase: One in every four buyers says they will abandon a purchase if compelled to register with a website.
- Data analysis and balancing
You’re fortunate if you’re revamping an existing store because you already have a plethora of information and existing consumers to learn from. You have Google Analytics data to help you create a buyer persona and understand your store’s audience, traffic sources, customer behavior, successful goods, pain areas, and conversion rates. Other tools can be used for session recording, heat maps, sales analysis, customer interviews/polls (if possible), and competition analysis.
- Understand Your Target Market
Knowing who you’re targeting is significant when developing a pleasant Ecommerce UX experience, and it’s closely tied to constructing your sales funnel. The more you understand your target demographic, the greater the value offer you can develop, which may lead to increased sales.
- What are my target audience’s major pain points?
- How do my goods address those pain points?
- What advantages would customers gain from purchasing my products?
- What distinguishes my brand from competitors?
Answering these questions can assist you in developing a website suited to your target audience, resulting in a far better Ecommerce UX experience.
- Make it responsive to mobile devices
Mobile consumers navigate Ecommerce sites in a different way than desktop visitors. Mobile users frequently seek something particular and want to discover it immediately. As a result, the focus should be to reduce and simplify the mobile user experience as much as feasible. You can accomplish this by using measures such as:
- Navigation bars that stick
- Pop-ups tailored to the mobile experience
- Call-to-action buttons
- Buttons for scrolling
- Pinch-and-zoom capabilities
- Appreciate your customers time
When developing your customer’s experience, it is vital to respect their time. Here are some suggestions:
- Make use of progress indicators (for checkout and registration).
- Make use of clear and appropriate Calls to Action (CTAs).
- Check that the website architecture and linkages are clear.
- Create simple navigation, especially for mobile devices.
- Make information about the purchasing process (such as shipping, returns, and FAQs) easily accessible.
- Highlight product availability (it isn’t very pleasant to discover your chosen product is out of stock).
- Have a website that works well
Customers will rapidly abandon a website that does not load swiftly or work correctly. Your website must function seamlessly from when your consumer enters to when they check out. You can do several things to improve your website’s functioning.
Why is Ecommerce UX important?
You must provide an excellent Ecommerce UX (user experience) that makes it simple for consumers to buy and motivates them to buy frequently. UX is important in ecommerce since it guarantees clients can effortlessly explore your website, locate what they need, buy it, and leave. UX design aims to give the user an intuitive, efficient, and relevant experience. It strongly emphasizes a thorough grasp of people, their requirements, values, strengths, and constraints.
It also takes into account the company’s business goals and objectives.