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7 Must-Have Keyword Monitoring Tools for Every Marketing Strategy

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  • Post last modified:May 17, 2023
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Using keyword monitoring, you can watch the performance of certain terms and make data-driven decisions. And the decision-making process increases your organic traffic and makes your site more visible to search engines. It aids in increasing your organization’s presence on search engines for these essential keywords.

What is meant by keyword monitoring?

The technique of watching the ranking position of websites and landing pages for certain keywords is known as “keyword monitoring”. Keyword tracking tools tell you where your website or web pages rank for various keywords. This procedure helps you determine whether your website ranks for keywords you have included in your content. The information presented here will give you an overview of your website’s SEO performance. You will also be informed of the level of competition for each phrase.

It refers to any action that monitors the position of your website based on specified keywords. It is the practice of tracking your website’s rank for specified keywords.

What is the purpose of keyword monitoring?

Keyword monitoring displays how well your site and landing pages rank for monitored keywords, how your site’s position changes over time, and an SEO score for pages that target those keywords. You will also be informed of the level of search engine competition for each phrase. Analyzing the keywords or search phrases that drive traffic to your website via organic and sponsored searches is a good practice. As such, it is the foundation and starting point for search marketing initiatives.

And, it is essential to use keyword tracking tools in order to rank your website and content on top.

7 must-have keyword tracking tools

  1. Google Alerts

Google Alerts is a free Google tool that searches the web for new information that fits a certain search term. You can receive regular alert emails with links to the newly identified content. You may configure it to display at least once per day or as soon as it appears. These free Google notifications deliver emails to subscribers summarizing search activity around search phrases. It emails users when Google discovers new results that match a user’s search phrase.

Google Alerts is wonderful for marketers since it lets you receive notifications whenever your name, company, or keywords are referenced online.

  1. Google Analytics

Google Analytics is a free online monitoring service provided by Google that allows you to monitor how visitors interact with your website. It informs you of the number of visitors to your website, where they came from, and how they act on your site. Its report provides information about your users, which may help you decide whether focusing more on specific keywords is worthwhile. It also displays which keywords deliver the most traffic to your site.

This allows you to make more informed decisions about future on-page SEO initiatives.

  1. Ahrefs

The Ahrefs Rank Tracker will be the go-to tool for tracking a site’s keywords for most businesses. Unlike our free keyword rank checker, this tool allows you to track several keywords in your account, allowing you to assess the overall effectiveness of your organic search campaign. It is a comprehensive SEO toolkit for increasing search traffic and optimizing websites. This tool has almost everything you need for expert keyword research and uncovering profitable ideas.

  1. SEMrush

SEMrush can help you identify rivals that are targeting and ranking for the same keywords that you are. You may also locate rivals for each site you monitor. It is a comprehensive tool package for increasing web presence and gaining marketing information. It allows you to track all your position-tracking campaigns while moving, so you can take advantage of every opportunity to enhance your website. Position tracking will gather historical data beginning with the creation of your campaign.

It is the ideal SEO tool for gaining deeper insights into your competitors, identifying your top organic and paid keywords, doing backlink research, and much more.

  1. KeyHole

KeyHole is a social network data reporting tool that uses graphs, tables, and different types of aggregation to measure real-time and historical data in an easy-to-use manner. It assists marketers in measuring, improving, and reporting on the influence they have on social media. It reveals the sentiment behind every brand mention and how and why it develops over time. It is an easy-to-use social media reporting and analytics platform that companies and agencies worldwide use to make data-driven choices.

  1. BuzzSumo

BuzzSumo is cloud-based software that helps you find the finest social and search engagement, content, and outreach options. Discover new keywords, popular articles, consumer queries, and content success while keeping track of what matters most to your company. It’s a platform for finding interesting content and discovering new possible outreach possibilities. You may use the site to look for content that garnered the most shares, links, and comments.

  1. SpyFu

Enter a URL to view all the keywords it ranks for (including the content that ranks), the Google advertisements it buys, and its top rivals. You may also conduct extensive keyword research. It is a keyword research and competitive intelligence tool that digital marketers use to boost their online search results. SpyFu may be used to find the most profitable search phrases in your rivals’ paid and organic search efforts.

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