Let’s about different types of keywords in SEO:

• Short Tail Keyword

Short-tail keywords, as the name implies, are short keywords of three words or fewer. They are also known as the head keywords. Short-tail keywords have a high search volume but are also quite competitive. When audiences are at the very beginning of their investigation, they use short-tail keywords.

As a result, detecting evident search intent for short-tail terms is exceedingly difficult. Consider the case of someone searching for “lemon.” They can be looking for how many calories a lemon has or what vitamins it has. Because of the difficulties in matching searcher intent, short-tail keywords do not convert effectively.

As you can see, the short-tail term that shows frequently on our website is SEO. This clearly indicates to Google that this is our specialism. But, are all SEO searchers looking for a WordPress plugin? Most likely not. However, this does not imply that it is ineffective, because this is only one of many keywords that we are targeting throughout the website, including individual blog entries.

• Long Tail Keyword

They are keywords that contain more than two or three words and function as phrases. They may not have as many searches as short-tail keywords, but they are more targeted. Long tail keywords frequently have three or more words. In the same example, relevant long-tail keywords might include “top free SEO tools,” “on-page SEO strategies,” and so on. They could have modest search traffic, but they will help your website rank quickly. That is, long-tail keywords have high conversion rates.

• Branded Keyword

These are phrases that include your brand’s or business’s name (in all of its permutations). If someone puts your brand name into a search engine, it suggests they already know your brand but want to know something else, such as where you’re situated or read anything about you. As a result, you may believe people will locate you without your efforts to rank highly. However, this is not always the case. If your brand name is distinctive, you should strive to rank first for it.

• Non-Branded Keywords

Non-branded keywords are ones that do not contain or contain only a fraction of a brand name (including misspellings). Furthermore, SEMrush will examine non-branded keywords that include a brand name inside the phrase but are not unique to one brand or site.

• Mid-Tail Keywords

Mid-tail keywords are two to three words in length and are significantly more detailed than generic seed keywords. Because they are more specific, these keywords are likely to be less competitive than broad keywords. For instance, top metal roofing companies.

• Short-Term Fresh Keywords

When considering new keywords, consider anything that has recently gained popularity. You may take advantage of a new keyword’s tremendous search traffic to garner more organic views, but be prepared for a sharp drop after the enthusiasm wears off.

The thing with new keywords is that you may chime in on the current news and acquire a new audience, breaking away from your old, existing ones.

• Seasonal Keywords

These are the keywords that are extremely popular at a given time. During a holiday season, such as Christmas or Easter, the number of searches will skyrocket. These are seasonal keywords, i.e., keywords that have more search traffic at various times of the year.