WHY DO PEOPLE USE BLACK HAT SEO?

Honest website placement (aka white hat website positioning) takes a long time to bear fruit. When your website ranks well for competitive key terms, you look like a trustworthy model that potential customers will trust. Threat attackers have recognized that one of the easiest methods to rank a website quickly is to hijack an established website. Here are some reasons individuals adopt the black hat technique that may score high in search engine results.

• The SEO campaign is still in its beginnings

SEO is a marathon rather than a sprint. Many black hat SEO techniques will result in an immediate increase in ranks and enable black hat SEO practitioners to deliver more rapid short-term results significantly. However, these immediate improvements will fade shortly. Unethical practices do not benefit the searcher and frequently result in a penalty from search engines. Keyword stuffing, cloaking, and secret link networks are examples of black hat methods.

• A few industries are more competitive and spammy than others

Most strategies in areas rife with black hat activities will not work in the less hostile industry. Black hat SEO will punish competitive industries, reducing search results or being completely removed from the SERPs. Google doesn’t have much choice but to include these black hat sites in the top position because there isn’t anybody else to pick.

• The targeted market is located in a less competitive geographical region

When it comes to targeting a market niche, geography is crucial. Marketers should be concerned not only with demographics but also with geography. Targeting customers in specific geographic locations can help reduce marketing expenses while ensuring attention to the proper target market groups. The lack of competition creates an atmosphere where any SEO will rank higher than no SEO, even if the SEO is a black hat.

• They are aiming for a long-tail keyword

If the keyword phrase is lengthy enough, it is more likely that it is particularly unique to the site you are optimizing; you are likely to rank for this term regardless of the SEO you use. If someone is preaching the virtues of black hat SEO while displaying their ranking for an eight-word keyword phrase that contains a word or two that is unique, that is not impressive. It is something that almost everyone who works in SEO can accomplish.

Most SEOs are savvy enough not to fall for this ruse, but I know there are still many SEO beginners who might lead astray if they are not fully informed.

• Even if they employ some black hat SEO tactics, being outmatched by white hat SEO tactics

Many SEO efforts employ several different approaches and strategies. SEO practitioners working on many projects at the same time may become confused about which methods truly assist SEO performance the most. If an SEO used a hundred white hat strategies and one black hat approach that resulted in fantastic results, the white hat SEO might easily outnumber the black hat SEO.

However, depending on who is interpreting these SEO ranking variables, some may be putting too much emphasis on the black hat technique detected while ignoring the white hat tactics employed, wrongly attributing ranking success to the black hat technique.

BLACK HAT SEO TECHNIQUES

• Buying Links

The more links you have for search engines, the more trustworthy and reliable your website is. However, since the Google Penguin update in 2012, paying for links might penalize you and your website. Purchasing links to improve ranking might jeopardize a site’s SEO methods and credentials.

• Free Products for Links

Any links designed to influence PageRank or a site’s ranking in Google search results may be deemed a link scheme and a violation of Google’s Webmaster Guidelines, including any manipulation of links to your site or outbound links from your site. A no-follow link assures that the link does not affect the ranking algorithm of the search engine.

• Footer Links

Footer link placement is also vital to consider, and Black hat link manipulation can negatively impact your site’s SEO value. The footer is a good spot to insert links since it appears on every site page, providing several links to the page.

• Hidden Links

You may believe that you can hide a link in the content of your website or by linking the same color as the background, but Google will notice and punish you for attempting to scam the system.