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    • Digital MarketingThe term digital marketing refers to the use of digital channels to sell products and services to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines and other similar channels. Digital marketing became popular with the advent of the internet in the 90’s.
    • Artificial IntelligenceArtificial intelligence (AI) refers to the simulation of human intelligence using machines programmed to think like humans and imitate their actions. The term can also be used for any machine that exhibits characteristics related to the human mind, such as learning and problem solving.
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    • Machine LearningMachine learning is an artificial intelligence (AI) and computer science industry that focuses on using data and algorithms to mimic the way people learn and gradually improve accuracy. IBM has a long history of machine learning.
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Read more about the article 5 paid advertising tactics to improve performance marketing
Digital Marketing

5 paid advertising tactics to improve performance marketing

Paid advertising is more cost-effective than traditional media to promote your company. You will have greater control over who sees your advertising, the budget, the format, and other factors. It…

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May 22, 2023
Read more about the article 7 Must-Have Keyword Monitoring Tools for Every Marketing Strategy
Digital Marketing

7 Must-Have Keyword Monitoring Tools for Every Marketing Strategy

Using keyword monitoring, you can watch the performance of certain terms and make data-driven decisions. And the decision-making process increases your organic traffic and makes your site more visible to…

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May 17, 2023
Read more about the article What Is a Go-To-Market Strategy? 9 Steps to Build Your Own (with Examples)
Marketing

What Is a Go-To-Market Strategy? 9 Steps to Build Your Own (with Examples)

Anyone who finds themselves in one of the three scenarios listed below needs a go-to-market strategy: bringing a new product into an already-established market introducing a pre-existing product into an…

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May 10, 2023
Research Target Audience on Instagram
Digital Marketing

5 Effective Ways to Research Your Target Audience on Instagram

Instagram's target audience involves reaching out to your consumers on Instagram. Your target audience on Instagram is depend on region and demographics like age, gender, and hobbies. You may even…

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May 5, 2023
Read more about the article How to Learn Photoshop Fast: Six Simple Mind Tricks?
Graphic Design

How to Learn Photoshop Fast: Six Simple Mind Tricks?

Photoshop is a popular program among creative professionals for editing photographs, creating graphics, and creating short movies. Designers and artists may use it to change the colors and vibrancy of…

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May 4, 2023
Read more about the article Guide to Brand Reputation Management – 2023 Update
Marketing

Guide to Brand Reputation Management – 2023 Update

We are all aware of the importance of brand reputation management. Reputation management is an ongoing process that allows you to monitor the general impression of your firm and respond…

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May 2, 2023
Read more about the article 5 Dynamic Search Ads Benefits for Your Business
Digital Marketing

5 Dynamic Search Ads Benefits for Your Business

Dynamic search ads quickly point potential customers to your website's most pertinent information. It is an excellent choice if you want to scale up your paid search advertising. Meaning of…

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April 28, 2023
Read more about the article How to Optimize Lead Forms in 9 Simple Steps?
Digital Marketing

How to Optimize Lead Forms in 9 Simple Steps?

Lead forms optimization is adjusting and testing different aspects of your form, such as the number of fields, their location, and the language of your call-to-action (CTA) button, to enhance…

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April 26, 2023
Read more about the article 3 Must-Known Determiners to Boost Performance Marketing
Digital Marketing

3 Must-Known Determiners to Boost Performance Marketing

The future of Performance Marketing has broadened to include any marketing strategy that can help your brand. However, the primary areas of attention include email marketing, search marketing (SEO and…

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April 24, 2023
Read more about the article Everything you need to know about Google Ads Optimized Targeting and Audience Expansion
Digital Marketing

Everything you need to know about Google Ads Optimized Targeting and Audience Expansion

In the following scenarios, Google Ads optimized targeting is most effective for marketers: You want your campaign to target the most likely to convert audience groups. You want to recruit…

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April 22, 2023
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