The term digital marketing refers to the use of digital channels to sell products and services to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines and other similar channels. Digital marketing became popular with the advent of the internet in the 90’s.

 

Mobile Advertising

Let us first define Mobile Advertising- Mobile Advertising is advertising delivered via mobile phones or other mobile devices. It is a subset of mobile marketing; mobile advertising can take the…

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WHAT IS CONTENT MARKETING?

Content marketing is a sort of marketing in which relevant articles, videos, podcasts, and other content are used to attract, engage, and keep consumers. This strategy promotes expertise and brand…

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