According to the Content Marketing Institute, about 73% of B2B and 70% of B2C marketers use content marketing as part of their overall marketing strategy.
With that being said, Semrush conducted a survey showing that about 91% of professional marketers will succeed using content marketing in 2021.
So, you see, you need a business owner who can establish yourself as a trustworthy expert in its field. Producing good and engaging content allows for an effective marketing campaign. However, you need effective Content Marketing Tools to boost your marketing campaign.
In this article, we have noted all the top 10 tools to use in your content marketing to make your job easy.
Let's dive in!
What is Content Marketing Tools?
Content Marketing Tools are tools or applications that help your content team to create, improve, publish, and manage their content to attract and engage with their potential customers. These marketing tools can make a marketer's day more productive and easy as they help from generating creative ideas to designing and implementing them.
It increases the quality of the content you produce, helping you make effective content strategies that save time and money. Moreover, it allows you to create your buyers, get better visitor engagement, and help them make better buying decisions.
What do Some of the Best Content Marketing Tools have in Common?
Understand that no single tool can help to meet your marketing needs. However, knowing what you need and what you need from it will help you decide which Content Marketing Tools are the best for your business.
Here are some of the common characteristics that you will find in some of the best marketing tools.
1. Easy to Use
There is nothing better than a tool that is easy to use. Having a complicated feature will only waste your time in figuring it out. However, with the easy-to-use feature, you can use it to manage your content, saving you time and making you more productive.
Easy to sign up, plus easy to use, can help your business grow. So, look for an easy tool to sign up for and avoid signing up for long contracts.
Look for Content Marketing Tools that provide another support outlet. It means the tools you are using should have a strong user base.
If there are any issues with the tools, they should be able to help you with easy and quick solutions.
Top 10 Best Content Marketing Tools to Use This 2024
It is one of the leading marketing tools with features such as form builder, live chat, chatbots, popups, and a free CRM with a comprehensive CMS. So, HubSpot is an integrated marketing, sales, and CRM suite that allows you to create content, optimise it, and engage with your target audience.
With over 600,000+ premium and free templates, Canva is a powerful designing tool ideal for content marketers. Its intuitive and user-friendly features enable many non-designers to effortlessly create visually appealing posts for social media posts, emails, videos, and even websites.
With its drag-and-drop tool, Lumen5 simplifies the creation of videos, making it ideal for content marketers. Moreover, this Content Marketing Tool uses AI to transform blog posts into engaging videos. It is also fine-tuned with detailed editing tools, and you can easily access a media library with licensed photos, stock videos, and music for seamless content creation.
Want to create and build a website effortlessly?
WordPress is the answer for you!
The user-friendly publishing platform, visitor tracks, and numerous plugins allow you to streamline your marketing process, making it a top choice.
Vidyard is one of the most versatile Content Marketing Tools, allowing marketers to effortlessly integrate videos into emails, websites, and even social media. The interactive features allow video calls-to-action and in-video forms. This versatile video platform allows you to record your screen or webcam, which you can analyse according to the performance and optimise for SEO, enhancing your content marketing impact on your readers.
Ahrefs is a content marketing tool that helps you focus on your content by exploring your keywords and assessing what is lacking to rank higher in SERPs. So, according to popular queries, you can create content accordingly.
SEMRush is one of the simplest content marketing tools available. Here, it simplifies your keywords and SEO Tools, which help discover some of the most popular topics, offering an SEO content template that ranks higher.
Moreover, it also provides an SEO writing assistant that improves readability and helps you check your SEO scores.
8. Hemingway App
Hemingway is a free content marketing tool that allows you to instantly assess your content's reading level, score, and passive voice. To get your score, copy and paste it into Hemingham Editor. Ensure that you aim for a 8-grade level for better results and do some touch-ups to improve the readability score by correcting those highlighted areas.
Planning and collaboration are enjoyable by using these boards for projects and task cards. In addition, Trello centralises task and project management. Ultimately, it offers a seamless integration with various content marketing applications, enhancing efficiency.
10. Google Analytics
Last, Google Analytics is one of the most crucial content marketing tools. It lets you track your product purchases, form submissions, and behavioural events across online platforms.
In addition, it is free and user-friendly; you just have to create an account, copy the code to your website, and then start tracking data automatically.
To make your marketing successful, you need creativity and human skills. Despite that, you can leverage these top 10 best Content Marketing Tools to help you manage your marketing campaign, allowing you to save time and money.
These Content Marketing Tools provide flexibility, scalability, and professional support, especially for small businesses. Leverage these top 10 marketing tools and take your business to new heights this coming 2024!