An eCommerce mobile app has never been more popular or in more demand than now. Businesses find refuge in the possibility of capturing more clients on a global platform as the number of mobile-savvy users worldwide grows. The eCommerce applications have undoubtedly affected current customers’ buying behavior since they provide the ultimate ease and simplicity of completing online payments.
What is meant by eCommerce mobile app?
An eCommerce mobile app is software that allows users to explore and purchase things from an online store. An e-commerce mobile app aims to integrate with other channels seamlessly. As the owner of an eCommerce site, you must ensure that your clients have a consistent experience across all channels. Like, if a consumer browses your mobile eCommerce app and adds an item to the basket to be purchased later, these things should be kept when he enters the e-store website.
9 must-have features of eCommerce mobile app
- A straightforward and uncomplicated sign-up procedure
When people sign up for your application, they will become annoyed if you ask them too many questions. There is a good probability they will abandon the sign-up process in the middle and never return. No one wants to fill out a lengthy form with excessive fields. As a result, you must guarantee that your sign-up procedure is as straightforward as walking on a cake. Furthermore, give your app users several sign-up alternatives, such as social networking, one-time passwords, etc.
With many sign-up options and an easy-to-follow approach, you may attract many users who finish the sign-up process and begin exploring your app.
- Multiple payment methods for a simple checkout
You can minimize cart abandonment by 31% by making your checkout procedures easy and safe. Some customers prefer to pay with their credit cards to earn loyalty points, while others prefer cash on delivery. UPI has become exceedingly easy for some users, and others are trying to gain cash back by paying using e-wallets. So one of the essential eCommerce mobile app development aspects you should focus on is safely allowing all these payment alternatives.
- Product gallery to build trust
A visual representation of the merchandise is also essential. While the textual description tells consumers what the goods are composed of, the product gallery allows them to see how they appear in person. A product gallery can help develop trust in the items. It also assists consumers in making informed purchasing selections and maximizes customer happiness.
- Product descriptions that are detailed enough to allow for informed purchasing decisions
Ecommerce shops, like conventional brick-and-mortar establishments, frequently have visitors who are just browsing around. However, with a product description that sells, this window shopping session may be transformed into a real shopping experience. A well-written description is a blend of informative and creative language that persuades the consumer that the product featured is of high quality and a suitable match for them.
- Voice recognition software
Voice commerce is expanding like wildfire. Using voice commands to make transactions seemed inconceivable only a few years ago. Times have changed, and eCommerce behemoths now include this future-proof functionality in their applications. An eCommerce mobile app might benefit from voice recognition software. This function makes voice search more convenient and may also speed up and simplify the shopping process.
- Google Analytics
So, your app is now live, with consumers visiting and purchasing things. But do you know which product is the most popular? What time attracts the most users to your app? Google Analytics can help you gauge your app’s full potential if you don’t. Google Analytics is included in practically every mobile app feature list. It allows you to discover which goods are selling the most, how users engage with the app, and patterns in user behavior.
- Notifications and Alerts in Real Time
When clients receive a warning or alert regarding the whereabouts of their merchandise, they feel informed and up-to-date. Not only that, but you can also tell your app users, about any discounts or holiday deals you make available to them. It will keep your users updated and enhance your company’s revenue.
- Product Showcase
A product page is only complete if it has a suitable product gallery that includes at least a few photographs of the item. Some buyers hesitate to purchase online since they cannot evaluate the goods like they would at a traditional brick-and-mortar store. You may effectively handle this issue by including many item images that show the object from various perspectives and in various circumstances.
- Individualized product suggestions
It should come as no surprise that when mobile users interact with digital items, they leave various traces. It might be personal information (age, gender, location), interests, items seen or purchased, etc. All of this information is gathered and analyzed to understand more about each user. This allows online retailers to customize items likely to draw customer attention and, as a result, urge them to buy another product or show more customized marketing campaigns.