Do you own an eCommerce business and want to learn how to gain more traffic and leads through blogging?
You have come to the right place!
I have compiled some of the best e-commerce blogging strategies you can apply to your content marketing to grow your brand and sales.
Well, let’s answer to the first question,
Is E-commerce Blogging Beneficial?
The simple answer is Yes!
As a marketer or business owner, you want to increase brand recognition, traffic, engagement, customer purchase, and revenues.
So, blogging will help you with it. It is a valuable asset that helps you engage with the right audience. Also, it keeps you informed about your customers and the current market trends, helping you to acquire more consumers.
Let me tell you content marketing has become one of the most cost-effective ways to gain more traffic to your website. However, effective blogging needs some tips and tricks to do it right. And once you have got the right way, it allows you to attract more traffic even if you stop doing active promotions.
Now, to get to the basics, let’s understand eCommerce blogging.
What is eCommerce Blogging?
So, eCommerce blogging means writing articles or posting about your products or services on your online website to give your customers useful information or product updates. As an online store, it is a way to engage better with your potential customers/buyers. It helps boost your SEO, build loyal customer relationships, and simplify selling and promoting your products or services.
Why You Should Start eCommerce Blogging?
Here are some points why blogging on your e-commerce websites will help your business.
- Though your products page may not help you gain more traffic, blogging will increase your brand awareness, allowing potential customers to find your products page.
- When you blog, you assist potential clients with your marketing channels, leading them to purchase your products/ services.
- Using the right keywords in your eCommerce blogs helps build backlinks, helping you rank better in the SERPs.
- ECommerce blogging is more cost-effective because you do not need to spend money on running more ads in the future.
- As a marketer, you gain more traffic constantly without spending on ads.
- Your email list continues to grow, and you can use it to promote and recommend personalised products.
Guidelines on How to Make Effective E-commerce Blogs that Gain Traffic & Sales
Are you seeking effective yet result-driven steps to increase traffic and sales to your eCommerce website through blogging?
Well, we got your back!
Below are some tips you can follow to increase your eCommerce website.
1. Get a Good Idea About Your Blogging Platform
What kind of blog platform are you using to promote your online stores?
Are you using Drupal, WordPress, BigCommerce, or Shopify’s blogging platforms?
If so, try to get some tips and tricks on effectively using it to promote your online stores through watching videos or reading documentation. With so many eCommerce platforms out there, it can be overwhelming to choose one that fits well for your e-website stores.
So, learn how to use each platform to your advantage before publishing your content.
2. Do Some Research on High Performing Keywords
Are you one of those who jump in right away without doing your keyword research?
You should stop that right now! So, to gain more traffic, ensure you do your keyword research, which will help you rank higher in the SERPs.
If you need help with how to do it, here are some tips you can apply when searching for the right keywords.
- Find your competitors.
- Look for the organic keywords.
- Then, search for the related keywords.
- After that, apply those keywords to rank higher in Google, Bing, Yahoo, etc.
3. Pay Attention to Your Content Layout
E-commerce blogging is more than pining down words. It should follow the technical elements to rank at the top. So, ensure that you pay attention to your content layout, that is the right use of title, headers and subheaders. Also, ensures you hook your potential customers through videos or aesthetically pleasing images.
4. Use of Product Promotions, Email, CTA, and Internal Links
So, there is a way to make better ROI! You can push your potential customers to the right marketing channels to purchase by adding promotion links in your blogs or even asking them to subscribe to your email list.
Use their email address to promote or recommend products, and whenever you publish content, ensure to add internal links on both new and old content.
5. Promote Your Content on Various Channels
Now, it’s time to grab your customers’ attention. Promote your eCommerce blogs on all your marketing channels to increase engagement and sales. Use social media channels like Instagram, Facebook, etc, to promote your content. Also, if you have a client’s email ID, use it and share your blogs and even on Reddit and Quora.
Wrap Up
To conclude, eCommerce blogging is one of the most effective ways to increase traffic and sales to your online store. It is an investment of time and money, and when done rightly, it will help gain more traffic even if you stop doing active promotions. Moreover, compared to traditional paid advertising, it is cost-effective as well.
So, ensure you follow all the tips and guidelines on this blog to help you make effective eCommerce blogging that drives better engagement and revenues.