Google SEO Rules Every Marketer Should Know
Search engine optimization (SEO) increases the quality and quantity of internet traffic from search engines to a website or web page. SEO prioritizes unpaid traffic (also known as “natural” or “organic” results) above sponsored or direct traffic. Unpaid traffic can originate from various sources, such as image and video searches, academic and news searches, and industry-specific vertical search engines.
Let’s have a look at the Google SEO Rules Every Marketer Should Know:
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- Keywords should never be abused
Keywords are used to notify search engines about your website’s content. Years ago, marketers would use the same term to offer information related to that search. If Google rated you fourth for a term you used ten times, it would rank you first if you used it twenty times. I understand that math is complicated, but that makes sense, right?
That, however, lasted just a short period. Those that employed keyword stuffing to influence search rankings were left with no traffic.
Google uses time spent on a website as a ranking indication. The longer a person remains on your website, the more relevant Google thinks it. People will leave if they can’t comprehend your content because it’s so tightly packed with keywords that it reads like a foreign language. When Google notices individuals departing rapidly, it understands your quality is just over the sewage line and not worthy of ranking.
- If you must utilize crowded keywords, make them synonyms for your own. Make a strategy based on the “dark horse keywords” you’ve identified
If you wish to employ packed keywords, you may use the Skyscraper Technique. If you’ve never heard of it, it simply means taking content that currently performs high for a particular term and improving it. Any good SEO strategy must include original content.
- Create one-of-a-kind Content
A solid SEO strategy usually includes the creation of original content. It is crucial to ensure that your content is helpful and well-written to build an SEO strategy for it. Few individuals will read your article if it is not distinctive. When fewer people read it, Google sees more periodic ranking signals. And the rest is history. “Unique” refers to more than simply “quality.” It would be best to offer your readers something they haven’t seen before.
- Use Only High-Quality Links
Many web admins are so focused on incoming links that they overlook the importance of external connections. You must ensure that all of your external references point to high-quality content. Don’t merely link for the sake of connecting. Otherwise, your SEO strategy will suffer. Wrong or broken links irritate clients and can harm your Google rankings (which is why you should update your site regularly – I will discuss this in the following section).
Take your time and carefully select relevant, effective links from well-established websites. Those are the kinds of relationships you want to cultivate and the ones Google will value. Keeping this in mind, I will also advise against linking to material already ranking high for the term you are attempting to rank for. Essentially, you are providing them with link juice and demonstrating to Google that their material is marginally superior to yours.
- Avoid competing for crowded keywords
It is common for content strategists and marketers to seek to target top-ranking keywords with hundreds of thousands of searches. This is not necessarily the ideal method, though, because over 50,000 individuals are already ranking for that phrase. Instead, with less effort, look for similar or unique keywords that connect to your content and home down on those.
This does not mean you should modify your message; instead, utilize a synonym of the same term to rank for the same content. Strategy!
- Only include high-quality links in your posts
Many web admins are so concerned with inbound connections that they neglect the value of external links. External links should all lead to high-quality content. Linking for the sake of linking is a definite method to sabotage your SEO plan
These are a few Google SEO Rules that every marketer must know.