Before getting into the eight graphic design areas, let’s start with the basics:
What exactly is graphic design?
Graphic design is a profession and academic study that focuses on projecting visual communications with specific messages to social groups with certain goals.
The art and practice of designing and expressing ideas and experiences with visual and linguistic information are known as Graphic Design.
The primary categories of graphic design are as follows:
Visual Identity Graphic Design
Visual identity refers to all images and graphical information conveying who a brand is and distinguishes it from the competition. In other words, it specifies everything visible to purchasers, from a store’s logo to its interior design.
Establishing a brand style guide often gives consistent guidance on how the brand should be visually portrayed at all times and in every scenario.
- Marketing and Advertising Graphic Design
Graphic design marketing and advertising promote goods and services via numerous communications. It entails developing advertisements, logos, brochures, packaging, websites, and other printed materials to attract clients and persuade them to buy the product.
Before producing a new design in advertising, graphic designers consider information such as the client’s needs, the desired message expressed through innovation, and the attraction to consumers or users.
Publication Graphic Design
Publications are long-form compositions that reach many people by being extensively circulated. They have traditionally been a print medium. Consider publication design examples: books, newspapers, magazines, and catalogs. Nevertheless, digital publishing has notably experienced a significant surge.
Publication graphic designers collaborate with editors and publishers to develop layouts with carefully picked typography and associated artwork, including photography, graphics, and drawings. Publication designers might operate as freelancers, as members of creative agencies, or as employees of a publishing business.
Packaging Graphic Design
Packaging designers create product ideas, mockups, and print-ready files. This necessitates extensive knowledge of print techniques and a thorough understanding of industrial design and production. Because package design encompasses so many disciplines, it is not commonplace for designers to be tasked with developing additional assets for a product, such as photography, drawings, and visual identity.
Motion Graphic Design
Motion graphic design, often known as motion design, is a subset of graphic design that employs graphic design concepts in filmmaking or video production (or other temporally changing visual media) through animation or filmic techniques. Examples include the kinetic typography and visuals used in film and television opening scenes and several television channel identification logos.
A motion graphic designer may be trained in traditional graphic design and have learned to integrate temporally evolving visual media into their existing design knowledge; however, motion graphic designers may also come from a filmmaking or animation background because these fields share several overlapping skills.
Art and Illustration for Graphic Design
Graphic art and illustration are sometimes mistaken for graphic design, even though they are not the same thing. Visual artists and illustrators create creative artwork, whereas designers develop compositions to convey and solve issues. Their artwork ranges from high art to décor to tale images.
Even though graphic art and illustration are not strictly forms of graphic design, so much is made for a commercial purpose within the context of graphic design that you can’t talk about one without mentioning the others.
You should be familiar with the following types of Graphic Design.