Is it even feasible to grow your Instagram followers organically anymore? While this platform is one of the finest locations to visually promote your business and engage with your target audience, it is more than simply a social network. Instagram Ads, Instagram TV, and Instagram Business Accounts have changed the platform into a platform for influencers, marketers, and companies to advertise themselves.
People nowadays use Instagram not just to communicate with friends, but also to interact with their favorite companies and make purchases online. According to studies, the majority of customers use Instagram to seek a brand, and 80% of them follow at least one brand.
If you’re active on the platform, you can boost your Instagram followers in two ways: sponsored and organic. If you’re just getting started with Instagram marketing and aren’t sure whether to invest your money here or not, you’ve come to the perfect spot. In this post, we’ll walk you through the process of naturally obtaining followers.
If you follow this approach, you will not have to pay any money, but you will need patience and consistency since it will take time. Slow and steady wins the race on Instagram, allowing you to establish an authentic and engaged following that is more likely to connect with your business and convert.
If you’re ready to build your Instagram following organically, let’s get started.
Make Interesting Content
Instagram users are active and like sharing and commenting on photographs and videos that they find interesting. The first rule of capturing your audience’s attention on Instagram is to generate compelling content. People are more inclined to share your work if it is interesting.
Here are some suggestions for creating engaging content and raising your Instagram engagement rate:
- Upload more video content since video posts have been shown to receive 38% more engagement than pictures. You may build your own video utilizing these video marketing tools and platforms if you don’t want to employ a professional video firm.
- Make material that your target audience can connect to. The greatest content will be determined by your audience, so you must first learn who they are.
- Share viral subjects from other platforms such as Twitter, Facebook, and YouTube.
- To increase interaction and eventual follow-up, use the appropriate hash tags.
Plan out Your Posts
After you’ve gathered new and intriguing information, schedule your articles for one week to one month in advance, depending on how far ahead you prefer to plan. The secret is to post at the right time. Hoot suite researched this utilizing Unmetric data, and after studying the top 20 Instagram accounts from 11 different businesses, they discovered that the optimum times to post vary by industry.
Make a list of related accounts in your niche
Make a list of your rivals and the biggest Instagram accounts in your niche. For example, if you work in the food and beverage business, you might develop a list of all the big food blogs and restaurants that speak to the same audience as you.
Begin by becoming acquainted with these accounts to better comprehend what you should publish. Consider the following while comparing brands:
- What are their audience’s interests?
- What are the most popular posts?
- How frequently do they post?
Follow the followers of your competitors
Following each of their followers one by one once you’ve built a list of accounts is the next step. Those individuals are your target market since they already follow your rivals, implying that they are interested in your sector and, most likely, what you are presenting as well.
To use the existing Instagram algorithm, you can only follow 50 to 100 people each day. If you follow more than 100 people each day, Instagram has the right to suspend your account. Again, go slowly and steadily.
Like and comment on the posts of your competitors’ followers
Dedicate yourself to connecting with a large number of followers and engaging genuinely as you do so, posting comments on things that catch your eye. This demonstrates that you are paying attention to what they are posting and assures you that they notice you. Ideally, many of these followers will appreciate what you’re posting and follow you back, making it an easy way to grow your Instagram followers organically.
You may save money on marketing by collecting followers organically while also cultivating a high-quality audience that will connect with your brand and, hopefully, convert into a customer or client. Prepare to spend your time, and you’ll find that it is feasible to boost your Instagram followers organically as soon as tomorrow.