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Your step-by-step guide on how to start selling with Facebook Shops

Facebook shops enable consumers to find, share, and even purchase your items without leaving the social networking platform. It is an online marketplace where customers can browse, discover, and buy their things directly from Facebook and Instagram. It serves as a virtual shop for your Facebook Page. It is a free application that allows company page administrators to construct a mobile-optimized online store based on Facebook or Instagram that emphasizes products or groups of items.

What are Facebook shops?

Facebook shops are an eCommerce platform that allows businesses to quickly sell their items on Facebook and Instagram. Sellers may create personalized web storefronts without coding, advertise products using Stories, and interact with customers. They are free for small company merchants wishing to sell their items on Facebook’s leading platforms. These online marketplaces will be accessible through a Facebook page or an Instagram profile.

How to set up Facebook shops?

Following are the steps to set up Facebook shops:

  • Configure the store page on your Facebook page

When you click the shop tab, a pop-up window describes the setup procedure you’ll go through. When you’re finished, use the Get Started button. You will be sent to the Facebook Commerce Manager to complete the procedure.

  • Set up your Facebook shops information

Now that you’ve completed the challenging tasks, you may complete the creation of your Facebook store. Finally, please specify your delivery choices, return policy, and customer care email address. Select from the various shipping choices and provide your information for each. According to Facebook’s guidelines, you must send the package within three business days after receiving the order. One thing that makes Facebook shopping appealing to consumers is that the client must receive the goods within ten days of ordering.

You should also choose shipping providers that provide tracking and delivery confirmation. Another essential factor to note is that the consumer can cancel their order within 30 minutes after purchase if it still needs to be designated as delivered.

  • Select Checkout Methods

You have three options for checking out. Customers may check out on your website, Facebook or Instagram, or via direct message. Customers may explore your Facebook store if you select the Checkout on another website option, and when they check out, they will be sent to your website via the item’s description page. If you already have an online store, select this option. Checkout on Facebook or Instagram requires a Commerce account.

You will be charged a selling fee using the Facebook Checkout option. This cost is 5% for each shipping or a flat price of $40 for orders of $8 or less. If your order includes numerous goods in two shipments, the selling fee is 50 cents per item. If the second shipment costs $6, the selling charge is 40 cents.

  • Select an existing page or create a new one

On the next screen, select the Facebook business page from which you wish to sell. You may also start from scratch and make a new page.

  • Keeping track of your orders

Select an order to view the order ID, the date the order was placed, the quantity and products ordered, the source of the sale (Facebook or Instagram), the delivery address, and the expected order total. Once the order has been dispatched, click the Mark as dispatched button to complete the process.

Benefits of Facebook shops

The following are a few benefits of Facebook shops:

  • Shopping on Facebook vs. shopping outside of Facebook

The number of Facebook Messenger users can reach 1.3 billion. It shows a tremendous possibility for direct-to-consumer marketers to develop an entire sales plan and convert potential consumers directly within the app. Driving sales from the initial point of interest and completing all procedures to ‘seal the transaction’ on the same platform provides several benefits. To shop through Messenger, your customers can converse with your brand and then navigate to your Facebook shops to browse the product catalogue.

  • It is simple and free to set up Facebook shops

Facebook shops are available to qualified companies worldwide, and the setup process is straightforward, quick, and accessible. If you have a Facebook business account, you can import existing product collections from your company’s e-commerce site or create new collections using Commerce Manager. It’s time to publish your shop layout when you’re through customizing it.

  • Attractive Calls-to-Action (CTAs)

CTA buttons direct users to shop, make a purchase, schedule a call, send a message, or do other vital actions for your business. Such calls to action are Facebook shop compatible and may be published as posts, page-level store displays, and product catalogues. You may select the suitable CTA for each marketing aim. These enable you to communicate with your audience directly. Customers who respond to a CTA are fascinated and have discovered what they seek.

The brand’s ability to steer the conversation correctly may result in a purchase. And the ability to complete the deal on the same screen without requiring the consumer to leave their Facebook account boosts the odds.

  • The ability to be flexible throughout the checkout process

If you’re concerned about disturbing website traffic by creating your Facebook shops, you may send clients to your company’s e-commerce site to complete a transaction. Using the “Check Out on Another Website” option when creating your store, your tagged items will now send customers to an external site of your choosing.

How social commerce is changing the game?

Until recently, when we clicked on a product link, we had to check to see whether it was safe, then search through our wallets, bring out our actual payment cards, and input all of the necessary information before proceeding with the transaction. Introducing solutions like ApplePay, PayPal, GooglePay, and others has further simplified the process, lowering the barrier between you and that adorable pair of shoes you’ve been admiring tantalizingly.

The rise of social commerce has exacerbated this slippery slope by invading the online venues where we spend most of our web-surfing time.

Facebook shops allow companies to easily create a single online store that customers can visit on both Facebook and Instagram

Creating Facebook shops are straightforward and accessible. Businesses may pick which goods to highlight from their catalog and then customize the appearance and feel of their shop with a cover image and accent colors that reflect their brand. This implies that any seller, regardless of size or budget, may take their business online and engage with customers wherever and whenever convenient. Facebook shops can be found on a company’s Facebook or Instagram profile or through stories or advertisements.

What are the fees for the Facebook shops?

What? Did you anticipate Meta to provide you with a free shop on their platform? Facebook needs to make money somewhere, and Facebook Shop fees provide Meta with a small portion of your sales. Fortunately, the selling prices are reasonable. Let’s go over them individually: When you deal on Facebook shops, Meta will take 5% of each shipment. Meta will incur a fee of $0.40 if your shipment is less than $8.

Selling fees include taxes and payment processing expenses, and they apply to all checkout transitions on Facebook shops and Instagram for all goods.

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