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How to use Twitter Algorithm to your marketing advantage?

Twitter, more than any other social media site, is continuously developing. It’s seldom apparent which direction the new Twitter algorithm will go these days, but with over 350 million active monthly users, there’s plenty of room for engaging with new audiences and increasing brand exposure.

What is meant by Twitter algorithm?

Twitter works hard to bring you the best of what’s happening in the world. Finally, the Twitter algorithm tries to fill your timeline with tweets that it believes will keep users on Twitter for a longer time every day. If you respond negatively to tweets (unfollow, mute, or block), they will show less of such content in the future.

What affects the new Twitter algorithm?

Engagement is one of the most vital components of the Twitter algorithm. Users are more likely to see tweets with a high amount of interaction, such as likes, re-tweets, and replies. This implies that advertisers must provide compelling content that attracts consumers to connect with their tweets. The new Twitter algorithm learns more about you with each login and use and tailors your “For You” timeline.

It shows the most recent content from individuals you are most likely to engage with, as determined by the Real Graph.

Why is the new Twitter algorithm important?

Because the new Twitter algorithm assigns a “Reputation Score” to your account, be sure your material isn’t inflammatory or detrimental, as being unfollowed will lead the system to down rank your content.

How to use the new Twitter algorithm to your marketing advantage?

If you want to use the new Twitter algorithm to your marketing advantage follow the following steps:

  • Focus on your brand’s reputation

A “Reputation Score” is another essential ranking indication for Twitter. Twitter will enhance or reduce your visibility based on your post’s value, integrity, and transparency. If your content or messaging is deemed false or inflammatory, it will be automatically de-ranked, and your platform’s exposure will suffer. Always triple-check your sources, facts, and messages before sending them to the ether to guarantee they reach the appropriate people at the right time and help increase your reputation score.

  • Use fewer hashtags and more visuals

Tweets with relevant and eye-catching pictures are twice as likely as those without to receive a good boost on the platform. In addition to incorporating visual assets into most of your Twitter content, you should begin utilizing fewer hashtags. While hashtags were previously an efficient way to increase tweet reach, they now have the potential to hurt your brand’s authority.

As a general guideline, you should use no more than one well-placed hashtag per tweet—or none if you can’t discover a worthwhile hashtag.

  • Leverage trending topics

Trends provide an opportunity to try something new, not just on an individual but also on a global level. Trends enable us to change cultural currents and eventually represent an underlying intuition. It keeps your brand one step ahead of the competition since you will always be relevant. People consume news on many platforms regularly; therefore, participating in these trends is the best way to ensure potential customers come across your business.

The trending results algorithm gathers fresh and popular videos in a particular country. It is impossible to sponsor trending videos, meaning viewers cannot pay to have their videos appear in trending results. Some videos are likely to appear on the hot list.

  • Mention other accounts in your niche

Mentioning other companies, accounts, or users will increase your platform authority and reach by leveraging Twitter’s enhanced focus on ‘clustering’ and relevant topic matter. You may also tag other people, encouraging them to re-tweet or participate. Mentioning someone in a tweet is an excellent strategy to broaden your reach and satisfy the algorithm. Consider influencers, thought leaders, or other authoritative companies or publications in your field when producing your Twitter content.

And remember to mention or tag them to stimulate engagement, conversations, and interactions that will earn you the boost you need to stand out.

Twitter algorithm timeline ranking signals at the moment

Like many social sites, Twitter must disclose a complete algorithm breakdown since it is constantly evolving. Here are a few more things to consider while creating Twitter content:

  • Recency: The time since a tweet was published.
  • Engagement: the number of retweets, clicks, likes, and impressions obtained by a tweet.
  • Rich media: Any form of material that you add in your Tweet, such as photographs, videos, or GIFs.
  • Activity: The level of activity displayed by a user. For example, how long has the user been away from the site, how many followers they have, and how frequently they utilize the platform.

Twitter Timeline

The Twitter timeline is divided into three sections:

  1. Tweets ranked
  2. “In case you missed it.”
  3. The remaining tweets are shown in reverse chronological order.

When you launch the Twitter app or go to, the algorithm will analyze all of the tweets from the accounts you follow and provide a relevance score based on many parameters.

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