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Instagram and Facebook to get paid-for verification

Meta will allow Instagram and Facebook to get paid-for verification (the “blue badge” or checkmark that appears next to their name on Instagram and Facebook). The corporation has long used the mark to indicate that certain accounts have been verified as belonging to who they claim. Yet, it has also become a status symbol since prominent and influential accounts tend to receive such verified marks sooner.

This new feature of Instagram and Facebook paid for verification aims to improve the authenticity and security of our services

Instagram and Facebook already enable users of famous and prominent accounts to add a free badge indicating the validity of the account. The update aligns with Elon Musk’s redesigned “Twitter Blue,” introduced in November 2022. Musk made the once-free blue check mark, which indicates the validity of a popular account, available to any user who paid a monthly charge but had to restart the service in December due to a rush of users impersonating corporations and celebrities.

Unlike Twitter, Meta stated that no adjustments would be made to verified accounts due to previous “authenticity and notability” standards. Meta Verified is not currently available for companies, although it is a long-term aim of the service. According to Zuckerberg, the function would provide greater “impersonation security,” broader reach for users’ postings, and direct access to customer service.

Mark Zuckerberg has stated that customers would be able to pay for that same checkmark through a service dubbed ‘Meta Verified’

Users can access the badge after verifying their identification using a government ID. Users will also have “additional impersonation security against accounts pretending to be you, as well as direct access to customer support,” according to Mark Zuckerberg. This new feature of Instagram and Facebook to get paid-for verification aims to improve the authenticity and security of our services. The function is similar to Twitter’s Twitter Blue premium service.

When new owner Elon Musk took over as CEO, he raised the fee and gave everyone who pays access to the same blue check that formerly denoted a verified user. The feature is to account for the percentage that Google and Apple receive on payments made through their OS. It is a vital source of dispute between platform owners and firms like Meta.

The feature first produced many problems for the organization, as people purchased memberships and pretended to be other users. Twitter has since modified the color of the official checkmarks to limit such impersonation.

How much will it cost?

Users on Meta’s Instagram and Facebook platforms can submit their government ID and receive a blue verification badge for Rs.992.38 a month on the web and Rs.1240.61 per month on iOS. Besides the blue badge, Zuckerberg claims that Instagram and Facebook paid for verification members would “receive further impersonation protection against accounts pretending to be you, as well as direct access to customer support.”

Meta Verified subscriptions have impersonation safeguards

Users must be 18 years old, complete minimum account activity criteria, and produce a government ID matching their profile name and photo to qualify. According to the representative, subscriptions would include “proactive monitoring” for account impersonation. Musk has stated that he intends to remove badges from Twitter accounts that were verified before the introduction of Twitter Blue. Still, Meta will not modify accounts that are already confirmed while the business evaluates its service, according to a spokeswoman.

Companies still need to be eligible to apply for Meta Verified. After reapplying, the business stated that users could modify their profile name, username, date of birth, or profile photo.

The measures, like Meta, appear to be an attempt to counteract declining advertising earnings

Various innovations have made it more difficult for businesses to follow their users, allowing them to charge less for marketing. Some of those changes, such as Apple’s App Tracking Transparency, which allows users to stop apps like Facebook from tracking them around the internet, have been slammed by Meta. They claim they are to blame for vast lost earnings, along with the Instagram and Facebook paid for verification.


Meta CEO Mark Zuckerberg said the move would increase social media app security and authenticity. Twitter’s owner, Elon Musk, established the premium Twitter Blue membership. The premium Twitter Blue membership was introduced in November 2022. Although Meta’s premium business membership service is not currently accessible, anybody can pay for verification. Letting users of Instagram and Facebook to get paid-for verification has already produced problems for other social media networks.

Badges, often known as “blue ticks,” have been used to confirm the authenticity of high-profile accounts. According to Meta, users will receive a blue badge, increased exposure on their postings, protection against impersonators, and faster access to customer care after paying. The BBC reports that the move would not affect existing verified accounts but will improve visibility for tiny users who get certified due to a premium feature.


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