The new Microsoft feature of multi campaign platforms launch has opened up many paths for advertisers to market their brand or product on a whole new level. Multi-platforms refer to running on different platforms. Using the new Microsoft smart campaign, advertisers can run adverts on Microsoft, Google, Facebook, and Instagram. The functionality is not yet accessible to all advertisers. By advertising on multiple-platforms, you have more significant potential to reach your customers.
Uses of New Microsoft Smart Campaign Feature
- Run Microsoft and Google search advertisements
- Run Facebook and Instagram social advertisements
- Publish content on Facebook, Instagram, LinkedIn, and Twitter, as well as like and respond to comments
- Gather and evaluate reports
- Make campaigns
- Create AI content automatically
- Improve ROI using AI
- Use artificial intelligence to handle campaigns
- Connect advertisements to relevant keywords or internet searches
- Make use of Microsoft’s audience network
Lets Discuss New Microsoft Smart Campaign
Running multiple campaign on multi-platforms does more than increase website traffic and lead creation. It indirectly impacts the number of followers on your Facebook profile. The more followers you have on Facebook, your organic posts will receive more visibility. The audience targeting on Facebook is more precise than on Instagram. As you can see, Instagram is more streamlined and uncomplicated, which is ideal for newcomers to advertising. The new Microsoft smart campaign is going to be proven very helpful.
You must have some existing followers or fans that will interact with your ad to have a successful ad with engagement. Many businesses use Google Ads and Facebook Ads to gain maximum visibility, generate leads and sales, and locate new consumers. They use diverse techniques that correspond with the platform’s functioning and earn a tremendous return on their advertising investment. Multi-platforms allow you to interact with various audiences and will enable you to grow more.
Benefits of multiple campaign
The well-planned multiple campaign can be cost-effective and aligned with the ROI. Campaigns that are correctly routed and targeted function properly. Well-trained employees can access a prospective lead source by executing various campaigns simultaneously.
Here are a few benefits of multiple campaign:
- Performance monitoring
Monitoring performance will be challenging if you run an ad campaign under a single ad group. Tracking will also be difficult since several keywords will target various themes, and periodic modification in a movement leads to confusion. The challenges listed above are overcome with separate ad groups to sort out and track the campaign. You may divide the groups based on the various keywords, themes, locations, products, and other extra information discovered after executing the campaign.
- Individual bids
Ad groups also allow you to set the bid independently for each ad group and customize the bid based on various keywords, geography, and other parameters, leading to a lower cost and increased revenue. Setting an individual offer will give you the best ROI in a campaign since you specify the bid once.
- Budget control
Budget control is another great advantage of having separate ad groups; you may distribute funds based on each ad group’s needs, which directly influences your campaign’s overall budget. Dedicating your whole budget to a single ad group in a campaign might be dangerous. Still, you receive the most outstanding results when you divide your budget across several ad groups.
- Better targeting of long-tail keywords
Long tail keywords outperform traditional keywords. You can include comparable long-tail keywords in one category and others in another. It makes one ad group more relevant than adding all keywords to a single ad group. It will result in more precise targeting.
Importance of running ads on multi-platforms
You may direct your advertisements to those who are likely interested in your products and services while eliminating those who are not. And you can trace if those folks clicked your advertising. Instagram Ads allows you to design well-rounded campaigns for consumers at all funnel phases, enabling growing brand recognition while driving conversions. Instagram is most beneficial if you have a budget for developing this material. If your material includes more written content, Facebook may be a better fit.
You may use display advertising to entice visitors to a website, social media platform, or other digital media to do a specific action. These are usually text-based, image-based, or video advertising that persuades visitors to visit a landing page and take action (e.g., make a purchase).