SEO Trends to Know
To achieve top-tier SEO performance, numerous indicators must be monitored, including traffic, backlinks, and social shares, to mention a few. Our article will provide you with insights into some of the most important and current search engine optimization trends to look out for in 2022, helping you to plan your SEO approach appropriately. Let’s look at the top SEO trends to look out for in 2022.
Artificial Intelligence Will Be More Important in SEO
Artificial intelligence (AI) influences how consumers engage with material online, and it will also play an essential part in SEO strategy. Google’s AI algorithm Rank Brain is fascinating, as it is expected to become one of the most important ranking criteria for Google’s search engine results pages (SERPs) in 2022. Many businesses have wondered how Rank Brain would influence SEO since Google announced it. How can your content strategy be tailored to an AI algorithm?
While Google has not disclosed how Rank Brain learns and assesses information, experts believe that user experience is one of its key ranking factors. The click-through rate and people’s time on a page will be essential elements in Rank Brain’s content prioritizing. When reevaluating your SEO approach, you must develop well-organized and helpful content to capture and engage visitors.
Voice searches will become more popular
Voice search technology has evolved dramatically because of innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa. Its popularity has soared as technology has progressed. It is projected that by 2022, 55% of households will have an intelligent speaker.
It would be best to concentrate on keywords and longer phrases to optimize your SEO in this specific region; voice searches are better. Individuals prefer to abbreviate their words when typing. This is done to assist search engines in finding you on the internet.
Mobile-Friendliness Will Influence Search Engine Rankings
Google introduced mobile-first indexing in 2019, which means that the search engine looks primarily at the mobile version of a website, treating it as the “primary” version rather than the desktop one. This shift makes it reasonable, considering that almost 73% of internet users will access the internet exclusively through mobile devices by 2025. Google’s free mobile-friendly test will help you determine how effective your mobile site is. Take a glance at the “mobile usability” report in Google Search Console.
It would be best to guarantee that Google could crawl your URLs to be user-friendly; therefore, make sure you don’t have a “disallow directive” in place. Also, be aware that Googlebot will not load material that requires user involvement, such as clicking or swiping. You must ensure that Google can view the so-called lazy-loaded material. Finally, ensure that the Meta robots tags for your desktop and mobile pages are the same.
A Transition to Long-Form Content
To guarantee that visitors to your website are captivated and engaged, you must adopt a long-form content strategy. Long-form material (3,000 words or more) receives more traffic and shares than short-form content. Shifting your focus to producing high-quality long-form content might drastically increase your search rankings. Long-form content, on the other hand, must keep readers interested.
To keep readers interested, divide your material into many sub-sections using H2 and H3 subheadings, which will make it more scannable. The idea is to make your information easy to peruse, especially on mobile devices, because large amounts of text can be scary to many users and can overwhelm a tiny screen. To improve SEO, you should also make your material easy to spread. Include obvious sharing links at the beginning and end of your content to share it with a single click.
By 2025, it is expected that about 73% of Internet users will solely utilize mobile devices to access the Internet. This is why you must enhance your tools’ mobile platforms since most user traffic will be focused on. Voice search optimization is inextricably related. Non-keyboard components such as voice controls, virtual reality, augmented reality, and so on will continue to be added by web designers.
These are a few SEO trends that you must be aware of.