Let us first define Mobile Advertising–
Mobile Advertising is advertising delivered via mobile phones or other mobile devices. It is a subset of mobile marketing; mobile advertising can take the form of text ads sent through SMS or banner ads placed on a mobile website.
It is the transmission of items or services to mobile devices and smartphone users.
What is the purpose of Mobile Advertising?
Mobile Advertising refers to any promotional activity on smartphones and other portable devices, such as tablets and cell phones. Mobile marketing tries to target a mobile audience through tactics such as mobile-optimized advertisements, push notifications, and mobile applications.
Now, let’s have a look at a few advantages and disadvantages of Mobile Advertising-
ADVANTAGES:
It communicates with individuals in real-time settings
Mobile device owners take their gadgets with them almost wherever they go. Many users will keep their mobile devices turned on even while at home. If they are in your target demographic, you can contact them via several mobile devices.
Possibility of viral transmission
Let’s face it: we want to share stuff with our relatives and friends, especially when the advertisement or content is pleasant, entertaining, or otherwise valuable. Mobile marketing increases the likelihood of anything “going viral.” You will gain significantly greater visibility with no additional work or money.
It produces readily shareable content
Mobile advertising seeks more than a single click or a user’s recall of a website or phone number. It also generates straightforward content to share on various social media platforms. Brand ambassadors can use this type of promotion to spread the news to other networks that may or may not be interested in products or services. If the commercial has the right message and a little luck, it may become viral.
DISADVANTAGES:
There isn’t any chance of errors at the beginning
First impressions are crucial. If your advertisements offer viewers a terrible initial impression, that is the one that will stick with them. As a result, ensure that your advertisement or content is error-free. Since mobile advertising has become so fast, it’s impossible to spot an error before it’s too late.
It creates adverts that consumers dislike
Interruptive marketing is a type of mobile advertising. It allows businesses to create a memorable statement, which may be beneficial. When a user’s mobile experience is disturbed, the discomfort becomes a disadvantage.
It must be perfect the very first time
Users and businesses may have excellent interactions if they respond in real-time. If a message is defective somehow, the negative first impression will be recalled.
The content must be error-free. Vertical advertisements get the best results. The sequence of the pages is critical. Rather than being at the top of the page, the most popular location for mobile advertising is right above the fold.
CONCLUSION:
Mobile Advertising is a critical component of every marketing department’s advertising plan. Despite its drawbacks, businesses are still pursuing it over a decade and a half after the smartphone’s birth demonstrating its endurance and significance.
Advertisers must ensure that their commercials do not cross the line between undesired and bothersome, as many mobile ads are pretty intrusive and frequently interfere with everyday phone use.
This is usually counterproductive since firms establish a poor image, forcing customers to avoid them deliberately. This delicate balance will set the market literate apart from the others.
