With more people using smartphones than ever, mobile marketing has emerged as the most effective approach to contacting your target audience. While digital marketing has grown generally, mobile marketing is the preferred method for professional marketers and developing organisations. Mobile marketing has the potential to improve corporate performance by increasing brand recognition, facilitating interaction, and even generating revenue. As more businesses realise the benefits of mobile marketing, it’s necessary to understand why mobile marketing is growing so fast.
What is meant by Mobile Marketing?
Mobile marketing is a multi-channel digital marketing strategy that uses smartphones, tablets, other mobile devices, websites, email, SMS and MMS, social media, and applications to target a specific audience. It is the most efficient kind of internet advertising. The average mobile response rate is 2.72 per cent, with the highest rates exceeding 11%. People’s interactions with brands are shifting as a result of mobile.
Mobile marketing is a multi-channel digital marketing approach that aims to contact a target audience via websites, email, SMS and MMS, social media, and applications on their smartphones, tablets, or other mobile devices.
Why is Mobile Marketing important?
Businesses may utilise mobile marketing to target consumers in specific places and tailor their marketing campaigns and messaging accordingly. Because individuals take their cell phones with them when they travel and visit multiple areas, geographic targeting is a vital advantage for any business. Mobile marketing enables businesses to contact their target audience fast and efficiently. It not only increases traffic but also helps to retain current consumers while obtaining new ones.
61% of shoppers claim they are more likely to purchase from a mobile-friendly website. Mobile marketing makes it simple to develop personal contact with customers through comments and messages. As a result, mobile audiences are so large and engaged that ignoring them would be a mistake. It is an essential component of every advertising plan. The relevance of mobile marketing is to its low cost and eases of use.
It is simple to sell your business and reach out to your target audience via their smartphones or tablets.
Why Mobile Marketing is Growing so Fast?
The fact that more individuals are utilising mobile devices, particularly smartphones, is the primary cause for the continued growth of mobile marketing. It’s scarcely news that mobile phones and other devices are becoming increasingly popular. However, many organisations have yet to recognise another connected trend: the explosive expansion of mobile marketing. Let’s consider why now the best moment to capitalize on this significant marketing trend is.
The mobile marketing is growing so fast and the industry will be worth $102 billion by 2022, with a CAGR (compound annual growth rate) of 22%, resulting in impressive growth.
Advantages of Growth of Mobile Marketing
- Personalization and location
Mobile marketing allows you to contact customers anywhere and at any time – at work, home, or even on vacation. It provides a wealth of information about user preferences with location-based marketing, assisting in ad personalization, and tailored targeted advertising to communicate directly to one individual depending on factors such as purchasing history and geography.
- Results in an Instant
Because the phone depends on its user, they will get the message as soon as it is received, enabling them to act on it. Even if the gadget is off, the user will receive the message once it is on. As a result, you can contact potential consumers wherever they are rather than waiting for them to access a computer and the Internet to receive an email or even notice your company’s physical sign.
You have 24-hour access to your consumers, but you must still be cautious while communicating.
- Several marketing tactics
Another advantage is its adaptability. Aside from SMS marketing, marketers may utilize QR codes and mobile applications to advertise items and engage with customers. These marketing methods increase brand exposure while also making buying more convenient. Meanwhile, app-based marketing companies may create applications to promote their products and services. Marketers can also choose to display advertisements in third-party applications to enhance website traffic. The possibilities offered by mobile marketing, on the other hand, might be overwhelming.
Businesses may experiment with mobile marketing by ensuring that their websites adhere to best practices for internet marketing, such as responsive website design.
- Possibility of viral transmission
We all prefer to share things with our relatives and friends, especially if they are friendly, fascinating, or have additional worth. With mobile marketing, there is a greater chance of anything becoming viral. You will gain significantly more exposure without paying any more money.
- 5G Technology Development
5G technology is a megatrend in the mobile communications sector that enables quicker downloads more efficient communications, and support for developing augmented reality and virtual reality games and other content. The 5G service industry, which encompasses commercial and consumer applications and IoT applications, would be worth $1.87 trillion by 2030, enabling mobile marketers to interact with customers more quickly and with more compelling features.
