A well-designed website promotes user experience while creating a solid company image. Your website is the first point of contact between you and the consumer to generate a suitable perception. Web design and development have moved to a new level with video, voice assistants, chatbots, clever micro-interactions, and cutting-edge AR/VR. However, the most critical and essential component your organization should focus on is a mobile-first strategy. Google recommends that all websites be built using this strategy because mobile searches account for 60% of all searches. If you haven’t already invested in a responsive web design for your product/service, here are a few convincing reasons why you should.
Before we begin, let’s define responsive web design.
Responsive web design (RWD) is a web development method that creates dynamic changes to the appearance of a website dependent on the device’s screen size and orientation.
Now, let’s take a look at why every company needs a responsive web design.
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More visitors are attracted by the mobile-friendly design
Smartphones are used by one out of every three persons on the planet. This indicates the popularity of mobile web surfing. A responsive site design eliminated the need to zoom in and out and scroll right and left. Users will have enough room and visibility for various tabs and call-to-action taps. This improves search results for mobile websites and delivers fluidity and an optimal user experience.
Cost Effectiveness : Keeping specific sites for your mobile and non-mobile clients might be costly. You may save money by not paying for a mobile site if you use responsive design. You will require participating in a single website design to cater to all browsers and platforms.
Improves your SEO rankings : Even as Google emphasizes mobile-first indexing, your SEO rankings are dependent on how user-friendly and speedy your mobile website is. If a user exits your mobile site quickly after entering, the bounce rate rises, and the area suffers. Furthermore, if customers dislike the browsing experience, there will be lesser traffic and maybe unfavorable reviews, which would harm SEO. For Google to push the search results further, time on the page is crucial. The page load speed is another essential factor in search ranking. Your pages will load faster, and your site’s usability will rise with responsive web design many times.
Flexibility : You may make adjustments fast when you have a responsive design website. You are not needed to make changes to both websites. This flexibility is advantageous when you need to make a fast design change or correct a typo on your website—you only have to do it once.
Rich User Experience : Whatever your target demographic or content area, adaptability and user-friendliness are the fundamental elements that make your users like your website. Responsive fluid grids that are free of unnecessary details, high-resolution fluid adaptive images, increased use of breakpoints, media queries, SVGs, minimal design, simple and readable fonts, and so on will make responsive UI work in your favor for a heightened user experience, which will do wonders for brand image and positive reviews.
Many firms use Search Engine Optimization, or SEO, to improve their ranking on Google’s search results pages. The higher you rank, the more probable prospective clients will find you. Responsive design may help with SEO since, as previously said, Google prefers mobile-friendly websites. When combined with other SEO elements, responsiveness may significantly increase search engine rankings.
These are some reasons why every company should have a responsive web design.