Google Updates Core Web Vitals With Interaction To Next Paint (INP) On March 12

In an online world, every company with a website is trying to rank on the top of SERPs; ensure you meet the demands of Interaction to Next Paint. Google Search...

Google Ranking Bug De-Ranks Sites On Weekends

You might have heard the rumours circulating around the potential shifts in Google ranking. In this ever-evolving SEO landscape, Google is updating its SEO ranking to meet the demands of...

Adapting Your Digital Marketing Strategy To Local Events And Seasons

To stay relevant and engage your target audience, you should implement a few tricks in your marketing strategies. It means localising your digital marketing strategy according to the local events...

Google Explains The Index, Follow Meta Tag

Google updates its search engine regularly to provide the best results for users. And Google explains how it works and what SEO experts can do to improve their sites.

How To Plan An Affiliate Marketing Strategy For Content Creators

Here, you can choose products your audience needs, share honest reviews, and link them to the seller. So, over time, your happy audience + smart picks can bring you a...

Google Clarifies How Algorithm Chooses to Search Snippets

Well, Google improves or updates its algorithm to enhance the quality and relevancy of what users are searching for. With the ever-changing phase of technologies and how things work,

How to combine GA4 and Google Ads for powerful paid search results

Then, incorporate these two tools: Google Analytics 4 and Google Ads. GA4's insights and the precision of ads allow you to tailor campaigns according to your audience's needs, ensuring maximum...

How To Optimise Website Architecture For SEO

I know the feeling of a high bounce rate sucks, right? According to Hubspot, nearly 1 in 2 people leave a website just after visiting one page. And with poor...

The Ultimate Guide to Influencer Marketing for Small & Medium-sized Businesses

Today, Influencer Marketing has become one of the most crucial tools to propagate your brands to potential clients and get the engagement you want, with so many brands out there

Google Confirms 'Openness' As Local Search Ranking Factor

The latest move by Google in the Google search ranking game has SEO experts buzzing!