10 Challenges Marketers Face When Implementing AI in 2024

Today, AI or artificial intelligence has revolutionised the way businesses work worldwide. It has become integral to innovation

8 Influencer Marketing KPIs to Track for Success in 2024

According to a report from the Business Standard, about 70 percent of Indians believe that influencer marketing has a significant impact on them.

Year In Search 2023: Google's Top Trends & 25-Year Time Capsule

Let's wind down and see how creative the human mind is. This year, 2023, the biggest search engine, Google, celebrated 25 years and here is how they have celebrated the...

Affiliate Marketing Beginners Guide (How To Get Started)

According to a recent report from IAMAI (Internet and Mobile Association of India), it is reported that the affiliate marketing business in India is expected to ₹66168.07 million by 2025....

Google Launches its "Most Capable" AI Model, Gemini: Will it Overtake ChatGPT-4?

On December 6, Google took a step forward in the Artificial Intelligence (AI) world by launching the most capable AI model, Gemini. This Google launch is pivotal in AI development...

How To Create High-Impact Content In A Changing Landscape

According to SEMRush, about 91% of marketers succeed through content marketing. To thrive in this ever-changing digital world, you should be able to create high-impact content. It is because it...

10 Content Marketing Tools That Will Make Your Job Easier

According to the Content Marketing Institute, about 73% of B2B and 70% of B2C marketers use content marketing as part of their overall marketing strategy. With that being said, Semrush...

Everything You Need to Know About Influencer Marketing Managers

People trust the influencers more than the brand itself when it comes to everyday use. Moreover, you might have encountered influencers on various social media channels or TV ads promoting...

How To Improve Page Speed To Pass Google's Core Web Vitals Assessment

Acing Google's Core Web Vitals Assessment means ensuring your website is fast, responsive, and visually stable. So, a fast website provides a more pleasant experience for users, leading to higher...

9 Social Media Competitor Analysis Tools That Will Help You Win

Having a business means competing to get your audience's attention. In this dynamic digital landscape, there is always competition for traffic, ad placement, followers and sales. With over 4.6 million...