People trust the influencers more than the brand itself when it comes to everyday use. Moreover, you might have encountered influencers on various social media channels or TV ads promoting skin care products or other services on what they can do for your skin and you.
According to Hubspot, about 72% of Gen Z and Millenials follow influencers in Social Media. Also, about 89 per cent of the marketers who engage with influencer marketing are likely to increase or maintain their investment this 2023.
So, before we dive deeper into everything you need to know about Influencer Marketing Managers, let's understand the definition of it.
What is Influencer Marketing?
It is a type of social media marketing in that, as a company, you collaborate with individuals with significant online followers to help reach your target audience through them.
Influencer marketing works due to the high amount of trust influencers have in their followers and getting recommendations from them as a form of social proof, building credibility with your customers.
Who is an Influencer Marketing Manager?
An Influencer Marketing Manager is a professional who coordinates and oversees the partnerships between your brand and social media influencers. Here, what they do is they plan, execute, and analyse which marketing campaigns to promote products or services.
Top Influencer Marketing Platforms to Use by Influencer Marketing Managers
As an Influencer Marketing Manager, you can use these top platforms to help your brand connect with some of the best influencers out there and to help streamline your campaigns. Moreover, you can also use it to drive leads and to create targeted campaigns.
To learn more about the top influencer platforms, stay tuned!
1. Creator. co
It has a database of about 500 million influencers. Creator. Co supports Instagram and YouTube, giving in-depth data on these influencers and their audiences through Deep Insights reports.
Using the platform allows you to create and define your campaign in detail and what you want to achieve. Then, you can search for influencers who can help you achieve that. Moreover, a Community-Driven Plan allows you to sit back as the platform's algorithm finds influencers and those who opt into your campaign. Here, you can easily review them all through your dashboard.
2. Upfluence
Are you managing a small or medium-sized e-commerce business?
Well, Uplfluence is the best platform for you!
It has a massive database of about 500 content items over various social media channels across Twitter, Facebook, Instagram, YouTube, Pinterest, blogs, etc. Here, as influencer marketing managers, you can analyse and try to find the most suitable influencers to help you promote your brand. The best part about this platform is that it offers several tools you can use to manage your relationship with your influencers.
3. Influencity
Imagine a platform where you can filter according to your wants and a platform where you can search deep into the influencer profile, the brand they promote, performance metrics, and audience data.
Then, you have the ideal platform for you!
As an Influencer Marketing Manager, you can leverage this platform to judge the influencer, their content, and their audience data while using filters.
What Do Influencer Marketing Managers Do?
Influencer marketing managers manage the operations between the brand influencers' campaigns.
Here, as managers, you will be responsible for
Building a team of influencers for the brand
Manage Campaigns
Communicate effectively with the team and the influencers
Coordinate with the rest of the marketing team to get the best results
Know about the trends in the market
Responsible for doing market research
What are the Skills Required for Influencer Marketing Managers?
Without skills, you can't be where you want to be. So, you need skillful influencer marketing managers to help you get where you want.
To be a skillful manager, you must equip yourself with these top skills. Let's find out!
1. Multitasking
As Influencer Marketing Managers, you need to be able to handle a lot of work simultaneously. You will juggle multiple budgets, relationships, campaigns, and deadlines here, ensuring you get the best ROI your brand deserves.
2. Creativity
To come up with good campaign, you need to have creative thinking. Here, you will support marketing initiatives and prepare a creative briefing for your brand influencers. So, you need creativity!
3. Detail-Oriented
Having successful marketing comes down to details. You should be able to pay close attention to your campaigns, ensuring that the influencers fulfill their tasks and can create quality content.
Other skills that are required are
Ability to make connections
An eye for what works in social
Ability to negotiate
Does Your Brand Need Influencer Marketing Managers?
So, as a brand owner, you want to collaborate with social media personalities to promote products, increase visibility, and connect with larger audiences.
Then, hiring Influencer Marketing Managers can help bring lots of benefits to your business.