What is Social Listening? Quick, Easy Guide for 2023

What is Social Listening? Quick, Easy Guide for 2023

What is Social Listening?

Social listening, also known as social media listening, is discovering and assessing what is being said about a company, individual, product, or brand on the internet. Online conversations generate massive volumes of unstructured data. It monitors social media platforms for brand, competition, and relevant keyword mentions. It entails studying brand-related interactions and trends. It is all about locating and evaluating relevant internet discussions for your business to take appropriate action.

It is the process of tracking discussions and mentions about a certain topic on social media platforms and then analyzing them to gain insights into your actions to improve the experience. Social listening, more especially for companies, is the act of comprehending the online discourse about your brand and your products and services.

What are Social Listening Tools?

A social media listening tool is software that watches and analyses online conversations regarding your brand, a certain topic, your rivals, or anything else important to your business. It collects mentions of specific keywords and assists marketers in analyzing these discussions. It entails studying brand-related interactions and trends. These include discussions about your firm, competitors, and the industry. The insights gained from these discussions are utilized to create sound marketing decisions.

The five Ws (and one H!) of social listening are as follows:

  1. Who is your target audience?
  2. What does your target audience want?
  3. When does your audience interact with you?
  4. Where do you think your target audience is most active and engaged?
  5. Why is your target audience talking about you?
  6. How can you improve your service to your audience?

Difference between monitoring and social listening

Monitoring is focused on a single firm, brand, product, or campaign, whereas social listening includes brand mentions and whole categories, sectors, events, or need states. You may use social listening to learn how people talk about you, your rivals, and the wider market environment. Your sales team uses social listening to uncover new prospects, but your marketing team uses social monitoring to understand what rivals are doing.

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