Are you struggling to gain more unpaid traffic to your site?
Most of our content is educational or makes you aware of your brand. Moreover, we have a business to increase our revenues, leads, and conversation. However, trying to convert more organic traffic is real.
So, are you looking for some valuable tips to gain organic traffic?
Follow these nine steps for converting more organic traffic in SEO today!
What is Organic Traffic?
It is the number of website visitors you get from unpaid search engines. So, it means getting your websites or content rank on the first page of search engines like Google, Yahoo, Bing, etc. You can achieve this with the help of Search Engine Optimisation.
9 Strategies for Converting More Organic Traffic in SEO
1. Are You Using CTA on Your Website?
Try out different things on your website to boost SEO and get more people interested in your product or service. It means changing your words, your site's appearance, and where you put buttons or links.
So, experiment with text or image prompts to see what convinces the customer the most. Then, plan to test these changes and determine what helps you get more customers.
2. Do You Offer Give Away?
Well, it is an excellent way to convert organic traffic into SEO.
To attract more visitors, consider using a gentle approach to encourage sign-ups. Instead of doing a direct sales pitch, offer valuable freebies like newsletters or event guides related to your content.
It is because it acts as a soft incentive, increasing the likelihood of users sharing their email addresses. Additionally, you can explore sending alerts for price drops upon sign-up, subtly engaging visitors and potentially converting them into customers. Find out what works best with your audiences.
3. Do You Align Your CTA with Your Content?
What strategy do you prefer for converting more organic traffic in SEO?
You should align your website's call-to-action (CTA) with your content. It means, for instance, you are selling Product A, and you can attract more traffic by offering a CTA tailored to your Product A.
Moreover, it enhances the user experience, increasing the likelihood of converting organic traffic into valuable leads and customers.
4. Are You Paying Attention To Your Content CTA?
Try using CTA on different spots on your site; this can be in the sidebar, top menu, or banners.
Also, keep an eye on the conversion rate, like how many visitors take desired actions, and the bounce rate, like how many visitors leave quickly.
If you are facing a low conversion rate and high bounce rate, then it’s time to find another strategy. So, it means finding the best place for these buttons to get more people from organic searches to engage with your site.
5. Is Your Content Sparking Curiosity Among the Visitor or Reader?
Another tip for converting more organic traffic is to spark your visitor’s curiosity. It means guiding them from introductory content to deeper pages before seeking information. And for initial topics, try creating related content maps, encouraging users to explore further. Ultimately, this gradual approach will increase the likelihood of converting organic traffic, making it more effective.
6. Do You Try Involving Your Visitors Before Converting?
Are you looking for ways to bring the most unpaid traffic to your business?
Then, encourage user involvement to boost your product's appeal. You see, surveys work well. So, use this survey to email your clients to share the results. This strategy allows you to keep a tap into the SEO by attracting more organic traffic, hence turning casual interest into active engagement and potential customers down the line.
7. Using Heatmaps may help in Converting More Organic Traffic in SEO
Well, heat mapping tools like Hotjar and FullStory. It gives you an incredible insight into where your traffic interacts the most on the site, not only focusing on the content.
So, for the central engagement from your homepage, navigation, service pages, top blogs, etc., ensure you give your users a way to convert.
8. Do You Use Google Analytics (GA4)?
Let me tell you to explore Google Analytics to learn more about the sites with low traffic but high conversions. Also, identify what makes these sites successful, look for what kind of languages they use, and learn about the product details or their call-to-action.
Then, implement all these elements on your pages to boost conversions. Additionally, it will enhance high-converting pages, increasing organic traffic and conversions in SEO. Also, analyse successful content that can give you improvements for better performance across your website.
9. Are You Doing Your Quantitative Research?
Last but not least, a minor tip for converting organic SEO traffic is connecting with your loyal users. Discover what ticked them in, what made them buy the product, and what they liked about it.
Once you have learned all about it, give them the choice to sign it up. Leaning about your customer’s journey gives you insights about your customers, allowing you to attract more unpaid traffic through SEO using the data.
Looking for Converting More Organic Traffic in SEO?
To conclude, the above nine tips are some well-paid-off strategies to implement in your SEO to attract more unpaid traffic. Moreover, learning what made your customers attract and buy products will allow you to gain a higher conversion rate.
So, implement these nine steps for converting more organic traffic to your website!