12 SEO Best Practices to Improve Rankings in 2023

12 SEO Best Practices to Improve Rankings in 2023

Increasing your organic traffic is one of the leading factors for online businesses. However, you need a proper SEO practices to help you rank your website on the first page of SERPs. And you need efforts and strategies to do so. 

So, today, we have compiled some of the top 12 SEO best practices to improve your website ranking in 2023 and beyond.

Let's get started! 

Top 12 SEO Best Practices to Improve Your Website Ranking this 2023 and Beyond

Do you want to rank your website on the first page of search engines?

Then, learn these 12 SEO best practices to help you surpass your competitors and rank on the first page of Google, Bing, Yahoo, etc. 

1. Is Your Website Mobile-Friendly?

First up, let's talk about your website. 

Is your website responsive, and how your visitors are reacting to your site? 

That means the UX experience. You see, Google wants a responsive website, so ensure your site is responsive and offers an excellent user experience. So, having a mobile-friendly site will help you get a higher rank and better engagement. 

2. Are You Using the Right Keywords?

When it comes to SEO, using the right keywords is crucial. However, the question is, are you researching your keywords?


Well, if you are not doing then you should do it. First, search for keywords that represent your niche best and accordingly create Content around that to rank higher in SERPs and attract potential customers. 

So, by researching your keywords, you will know exactly what your audiences are looking for, thus helping you to create engaging Content that drives traffic. 

3. How Good is Your Content?

Now, we have learned about mobile-friendly websites and researching the right keywords. And the third one is how good is your content quality. 

Are you crafting engaging, valuable and original Content?

So, now, you can solve the problems your customers are facing, answer their queries, and then educate your viewers about your services or products. Try incorporating the research keywords naturally into all of your blogs. 

4. Are You Paying Attention to Your Page Loading Speed?

You don't want to spend a minute longer if the site you open takes longer than 7 seconds to upload. It means when it comes to good user experience, your users expect your site to load faster. So, ensure that you are compressing your images, using browser cache, and reducing your server response time. 

Focusing on all these will help to speed up your page loading time, increasing your user experience and improving website ranking. 

5. Do You Build Quality Backlink?

Are you looking to increase your site ranking and your site credibility?

Then, pay attention to building a quality backlink. This is because making a quality backlink from reputable sites is the foundation of SEO. So, invest in creating good backlink strategies from authoritative sites to help increase your site ranking and credibility. 

6. Are You Using User Engagement Metrics?

Let me tell you, your titles and tag descriptions are the image of your virtual shop. You see, the first thing your customer clicks on your site is due to eye-catching visuals, Content, or images. 

So, pay attention to click-through rates (CTR), bounce rates, and content quality. But do you want to improve your CTR?

Well, try this out! 

  • Create your title tag under 60 characters.

  • Keep your search intent in alignment with your title and description.

  • Use power words to attract your potential customers.

7. Do You Use Your Keywords in These Three Places?

Using your research keywords in these three places is vital for ranking your site. So, one crucial step in these 12 SEO best practices to rank your site is using your main keywords in your title tags, Heading (H1), and URL. 

8. Are You Covering Everything Your Customers are Searching For?

You want to get the best services or product when looking for it, even when getting an answer. So, are your answer to all your customer's queries and issues?

Google wants to rank only the Content that covers everything the searchers want to know. You open three pages, look for standard subtopics, and then run a content gap analysis. 

9. Do You Invest in Local SEO?

Local SEO is one of the most crucial things you should focus on when you have a physical store. So, to help you rank higher in the SERPs, optimise your My Business Listing and encourage your customers to add their reviews about your products or services to add credibility. Also, add your business name, address, and phone number to all your social media platforms. 

10. Are You Using Voice Search Optimisation and Video SEO?

Rather than invest all in Content, try infusing it in video SEO and voice search optimisation. So, with the increasing popularity of voice search, a better way to attract more customers is to videotape your Content. When doing voice search optimisation, focus on how people use voice assistants to browse something, which means using conversational and long-tail keywords. 

Moreover, with the increased use of video, tap into the second largest engine, YouTube. 

11. Do You update your Content regularly?

Nobody wants to enter into a dusty and old-looking store. So, pay attention to your Content and your landing pages. You can update your website content and try to publish new articles always.

Search Engines look for updated websites and information regarding ranking websites. 

12. Are Your Monitoring and Adapting to the New Algorithm?

 Well, you know perfectly well how SEO algorithm works. It continues to change and update, and as a business owner looking for success, it is high time to monitor what is going on and adapt to the new algorithm. 

So, monitor your site on Google Analytics and Search Console, then develop good SEO strategies to take your place to new heights.


To conclude, the world of SEO is diverse and needs constant adaptation and monitoring. So, to increase your website ranking in 2023 and beyond, follow these 12 SEO best practices listed above and witness high organic traffic and visibility. 

Also, remember SEO takes time and effort. However, the rewards are worth it. Do you want to rank your website on the first page of SERPs?

Connect with our team of experts today to get started!

Previous Post
9 Tips for Converting More Organic Traffic
Next Post
Google SEO Rules Every Marketer Should Know