Google Ads Accounts Managers Shouldn’t Contact Clients Directly

Google Reps

Google reps are Google personnel that assist firms that fulfil specific AdWords expenditure levels. Paid search agencies with the Google Partner badge can also contact Google reps they assist in the setup, monitoring, and maintenance of Google Ads accounts managers campaigns. Businesses and agencies with access to Google reps can contact their representatives directly with queries regarding their AdWords account or campaigns rather than contacting Google’s regular 800 customer care line.

In addition to assisting businesses and agencies with ad campaigns, Google representatives give industry news, trends, and reports. When new AdWords capabilities become available, your Google representative will notify you. In certain situations, Google representatives will even provide you access to beta AdWords features (i.e. yet to be available to the public).

According to the reports, agencies that do not respond to emails from Google Ads Accounts Managers face threats from Google representatives to contact clients directly

In certain circumstances, Google Ads account managers contact customers and advise them to discontinue using their agencies. Focus points:

• Google representatives are not compelled to speak with agencies.
• A Google Ads account manager should never call a customer of an agency.

A Reddit member reported being “harassed” with daily emails from a Google Ads Accounts Managers representative to get on the phone and execute campaign improvements. Again, agencies are not required to interact with Google representatives or make changes that customers have yet to request. If you receive an email like the one above, you should file a complaint using Google’s official form. Be wary of these pushy sales methods.

Google has no say over how you run your clients’ campaigns as long as you don’t violate any policies. Agencies are not required to engage with Google representatives or execute modifications that clients have yet to request. If you receive an email like the one above, you should file a complaint using Google’s official form. Be wary of these pushy sales methods. Google does not influence managing your clients’ advertising as long as you don’t violate any restrictions.

Agencies are not required to engage with Google representatives or execute modifications that clients have yet to request. If you receive an email like the one above, you should file a complaint using Google’s official form. Be wary of these pushy sales methods. Google does not influence managing your clients’ advertising as long as you don’t violate any restrictions.

What is the purpose of their call, and what can you expect?

If you continue the conversation, the representative will likely guide you through the adjustments they want to make to your account. Often, these modifications are minor: adding any needed extensions, adding an extra line of ad text, activating a feature, and so on. Their goal appears to persuade you to use all the tools made accessible through Google Ads Accounts Managers. You can expect the conversation to turn to money eventually.

They expect you to employ an automated bidding strategy, Enhanced CPC. If you are nearing the end of your daily budget, they will advise you to boost your daily spending to avoid losing prospective clicks and clients. Ultimately, the account strategist’s purpose is to assist your campaign in succeeding; after all, if you don’t receive results, you may cease advertising, which is terrible for the company. If your campaign is successful, you may be able to spend even more.