What Has Google Core Update Announcement taught Us?
As is customary, Google provides no explicit advice, either anticipatory or otherwise, on how content marketers and website administrators should prepare for or respond to an extensive core upgrade.
For too many, Google sought to convey to them “don’t try to mend the wrong things,” just before admitting that “there might not be anything to cure at all” for some.
But indeed, there’s a way to narrow down a specific takeaway and get practical guidance from Google?!
Sure, in a way. As general guidance, whenever Google announces a significant fundamental upgrade, they usually refer to material for search-ranking best practices that have been constant since 2019.
Google notes that following a significant core change, content marketers and SEO professionals should “concentrate on ensuring you’re giving the greatest content you can.”
How frequently does Google search update?
Google appears to change more frequently than it remains constant. According to most analysts, Google search updates the algorithm 500 to 600 times yearly, equating to between once and twice daily.
The Google Search update is a critical event for web admins and SEOs worldwide. These algorithm adjustments, filters, data refreshes, or other alterations are commonly to blame when a website’s ranking or SEO exposure diminishes.
Google May core update consists of the following points:
- Focus on content
Google May update suggests that you must focus on the content. Great content is a valuable asset; it can provide a good experience for your potential customers and entice them to return for more. Fresh, new content that is interesting, entertaining, and relevant continuously draws visitors and ensures they will return the next time new content is offered.
Quality content attracts the correct audience to your website, engages them, and encourages them to take action on your website. Users who consider the helpful material are more inclined to share it.
- Learn about the quality rating rules and E-A-T
As the name implies, they are the guidelines that these raters must follow when doing their duties. The rules explain the circumstances and aspects that must be evaluated and how that individual should grade the site.
For those unaware, Google has employed thousands of people from around the world to assess websites and record whether they are excellent or terrible in several categories.
It is critical to recognize that these individuals do not influence the rankings of the sites they assess. However, one might argue that their role is considerably broader than that.
They have no impact on the rankings of the sites they assess and affect the rankings of all websites. According to the Google May update, you must be aware of the E-A-T.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.
- The expertise of the content producer
- The authority of the content producer, the material itself, and the website
- The trustworthiness of the content author, the material itself, and the website
In a nutshell, E-A-T is a feature that shows a page is of high quality and hence valuable for consumers.
- Volatility in website rankings is typical following major core updates
We could guarantee you that you are not alone if your website rankings fluctuated following the May 2022 Google-wide core upgrades. Because Google pushes out algorithm upgrades gradually, it is not uncommon for websites to have erratic results following a broad core update.
These changes always take a few weeks to settle, and we experienced volatility for many days after the June/July 2021 update and the November 2021 update. However, the May 2022 update had a brief but significant volatility period that has calmed down.
Despite the leveling-off, this is relevant since the data potentially predicts future long-term consequences that have yet to occur.