Social media platforms are a great way to connect and engage with your potential customers, allowing you to get an idea of how your clients see your brand/ business.
So, according to Global WebIndex, about 60% of the world's population uses social media.
However, the question is, will all these social media platforms be beneficial for your business?
So, today, let's discuss the 7 types of social media and how each can benefit your business.
1. Traditional Social Media
Here, you can use voice, video, and images to engage and connect with your audience. Also, this platform gathers data about your users, which makes it crucial while you are thinking about running ads.
So, traditional social media platforms are like Facebook, LinkedIn, X (formerly Twitter), and Threads.
2. Visual-Based Social Media
So, platforms like Instagram, Pinterest, Snapchat, and TikTok are great social media that you can use as a business owner. Here, you can upload pictures of your products or the types of services you are offering, allowing you to sell directly to your customers through build built-in-app feature.
Why this social media, and how it can benefit your business?
It is because using images allows you to engage better with your customers who are looking for the same type of product or services rather than just content.
3. Short Video Social Media Platform
Do you use short videos to promote your brand or products?
Using short videos for your business can help attract more customers. Here's why!
When you use short reels or video on Instagram, TikTok, and YouTube, shorts improve your brand awareness and brings your product to life.
4. LiveStream Social Media
As a business owner, you can interact and engage with your customers through this broadcasting. Since the pandemic, many people have chosen livestream as a way to launch new products and question well-known guests. Also, answer your client's doubts and issues through the chats feature.
5. Discussion Platform
Are you confused about how discussion social media and how this social media platform can benefit your business?
Well, through the use of Quora and Reddit, you can build a solid network and customer relationship around your niche. However, here, you have to add value to your customers and answer the questions asked by your customers related to your industry.
In addition to that, your customers can ask questions and seek solutions to their problems. So, ensure to provide answers to their questions and issues.
6. Inclusive Plaforms
Imagine you are the customer here, and you want to be a member of a particular group or brand. In the online world, provide an opportunity for your new customers to become inclusive members through a signup opportunity.
Here, you can provide value to your customers through engaging with customers, givingaways, and even soliciting user-generated content. So, use Discord, Facebook Groups, Patreon, and Slack to connect and learn more about your audiences.
7. Decentralised Social Platform
Connect better and engage with your potential clients through Mastodon, Minds, Akasha, Dtube, etc. So, use these platforms to connect with your customers and to run ads. To help you benefit your business, ensure to conduct market research before using these platforms.
How to Benefit Your Business by Choosing the Best Social Media Platform?
Well, when it comes to choosing the best social media channels can be challenging. However, here are some tricks that you can follow to help benefit your business.
There are
Have a clear idea of who your customers are.
Build good marketing strategies that align with your potential clients.
Create content according to the types of social media platforms you want to use.
Stay updated with the different social media platform statistics to market better.
Conclusion
To conclude, here are the 7 types of social media platforms and how you can use it to benefit your business. To have a successful online business, be sure to study the types of social media channels and which works best for your business, then, accordingly, go ahead with it.
Need help with building a good social media strategy and managing it?
Connect with experienced professionals from JY Technologies, the best Social Media Marketing Service provider in Delhi!